Project goal
Quick validation of a specific service and collecting bookings.
Starting problem
The previous communication was too generic and did not provide enough reason to take the first step.
Challenges
- Short attention span
- Mobile focus
- Simplifying the booking path
Why I chose this solution
A focused landing page was built, aligning the offer, trust elements, and booking toward one direction.
Wireframe thinking
The entire page was built around a single decision path.
Content
Short, strong blocks follow each other so the page remains easy to read on mobile.
UI direction
A sporty but not aggressive interface was created with high-contrast CTAs.
Development
Stack: React, TypeScript, Booking embed
- Simple form state
- Analytics event preparation
- Mobile-first layout
Result and learnings
The project delivered a campaign-friendly interface that can be tested quickly.
- Focus is the biggest value on a landing page.
- The number of booking steps directly affects conversion.