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AV Product Studio
Business website

Haircraft-Studio

Service-based business website redesign focused on clarity and lead generation.

3 weeksDesign + development2026

Project goal

Building a lead-generating website that presents the services more clearly.

Starting problem

A simple, clean site was needed to build trust and communicate enough information.

Challenges

  • Grouping services
  • Trust-building content
  • Fast loading and mobile readability

Why I chose this solution

An editorial-style page with strong section rhythm, where every block supports the decision.

Information architecture

Services were organized by client problems, not internal operation.

UI direction

A subtle, premium visual system was built with strong typography and restrained panels.

Reasoned decisions

The home page does not talk about everything at once, but gradually builds trust.

Development

Stack: PHP, JavaScript, CSS

  • Component-based sections
  • Responsive grid system
  • Static content with fast rendering

Result and learnings

The site communicates the services more clearly and guides visitors toward contact more easily.

  • Content structure is often more important than a new visual effect.
  • The position of CTAs matters more than their count.
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